AMACO Travel

Finding a narrow professional audience within a wide field — and turning it into steady, cost-efficient leads for a specialist small-group tour operator.

Category: Multi-Day Tours · Services: Paid Social Targeting, Email Nurture, AI-Assisted Creative, Landing Page Optimisation

The challenge

The operator's ideal traveller sits within a specific professional niche — a small, defined subset of a much broader industry. Reaching that exact audience through paid social, without wasting spend on the wider field around it, meant targeting had to be deliberately narrow and continually refined rather than set once and left alone.

Our solution

Big Head Digital built and refined targeting to reach this specific professional audience, testing and adjusting over time to steadily improve lead quality. A full email nurture sequence was added into the client's existing database to convert leads long after the initial enquiry, while AI-assisted creative and landing pages kept campaigns fresh across a growing, multi-destination tour portfolio.

Strategy

  1. Find the narrow audience within the wide field — Targeting was built specifically to reach a defined professional subset, rather than the broader industry around it — and refined over time as results came in.
  2. Nurture the database, not just the enquiry — A full email nurture sequence was built into the client's existing database, extending the conversion window well beyond the initial lead.
  3. Keep creative production light and fast — AI-assisted video and landing pages kept campaigns fresh across a growing portfolio of destinations, without slowing down turnaround.
  4. Keep refining, keep improving — Lead quality has been dialled in progressively over time, with landing page and website optimisation next on the roadmap to lift end-to-end conversion further.

Results