Creative Arts Safaris
Tourism marketing for a boutique multi-day tour operator — Meta campaigns and a rebuilt lead engine that helped the business scale into its strongest seasons yet.
Category: Multi-Day Tours · Services: Meta Advertising, Tourism Digital Marketing, Campaign Management & Tracking, Creative Optimisation
Results at a glance
Big Head Digital rebuilt Creative Arts Safaris’ website and combined Meta lead generation with email nurture for this multi-day tour operator, supporting record-season growth during a 1+ year partnership.
- Partnership: 1+ years
- Website: Full website rebuild
- Lead engine: Meta campaigns + email nurture
- Seasonal outcome: Record-season growth
The challenge
Creative Arts Safaris is a boutique multi-day tour operator running textile, pottery, cooking and creative sketching tours to destinations like Nepal, Kyrgyzstan, India, Vietnam and Uzbekistan. With a loyal following and 20+ years of expertise, the opportunity was to grow awareness and bookings by adding a structured, scalable approach to lead generation alongside the existing brand.
Our solution
We started with a full audit and identified the website as a barrier to high-value enquiry. A micro-test landing page proved the opportunity, informing a full website rebuild. From there we rolled out Meta advertising to both Australian and international audiences, testing lead generation ads alongside website-enquiry campaigns and leveraging existing tour footage as creative. Email nurture sequences then converted enquiries into bookings over time.
Strategy
- Full Audit & Website Rebuild — Identified the self-built WordPress site as the key barrier to conversion. Created a micro-test with a high-converting landing page to prove the opportunity, then delivered a complete website rebuild — fully manageable with no ongoing costs.
- Meta Advertising Rollout — Launched Meta campaigns targeting both Australian and international audiences, testing lead generation ads alongside website enquiry campaigns.
- Creative Optimisation — Leveraged unique creative assets such as tour videos to showcase the experience. Continuously tested and optimised ad creative for maximum engagement.
- Lead Nurture System — Built email nurture sequences to convert leads into bookings, creating a dramatically larger and more engaged database for direct marketing.
Results
- Big Head Digital rebuilt Creative Arts Safaris’ website and combined Meta lead generation with email nurture for this multi-day tour operator, supporting record-season growth during a 1+ year partnership.
- Materially grew revenue within 12 months
- Consistently strong lead volume across peak months
- Record-breaking 2025 and 2026 seasons on track
- Dramatically larger and more engaged email database
"The results have been staggering. We've reached new audiences, filled tours faster, and can now confidently plan for our biggest seasons yet." — Founder, Creative Arts Safaris
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