Dingo Tracks
A referral for Meta ads turned into a full business rebuild. A new website, a booking engine and automated tour management now run behind the scenes, while leads cost far less and arrive far faster.
Category: Multi-Day Tours · Services: Meta Ads, Website Build, Booking Engine, Email Nurture, Tour Automation
Results at a glance
Over a six-month partnership, Big Head Digital rebuilt Dingo Tracks’ website and connected a booking engine, Meta ads, email nurture and automated tour management. Meta cost per lead fell by 80%, and monthly lead volume rose more than sevenfold compared with the same month last year. Enquiries and bookings sit in one dashboard, with three green ticks showing when a participant is tour ready.
- Lower cost per lead: 80%
- Lead volume, year on year: 7x+
- Tour-ready, automatically: 3 green ticks
The challenge
Like many multi-day tour operators, the Dingo Tracks team spent far too much of their week on manual admin. Booking details, waivers and medical forms were all chased by hand. They wanted help with ads, but the real constraint sat deeper. A business that relies on its owners doing everything cannot grow, and cannot look as professional as the experience deserves.
Our solution
We started with ads, then recommended something bigger. Using our AI systems, we rebuilt their website and connected a booking engine, smart waiver approval and automated communications into one simple dashboard. Enquiries and bookings sit in one place. Every step between "booked" and "tour ready" now happens automatically, so the owners can focus on guiding guests.
Strategy
- Look past the brief — Within weeks it was clear the biggest opportunity was the operation itself, not just the ad account. We reframed the engagement around the whole customer experience.
- Rebuild the website as a business system — A new, professional website replaced the old one. It was built to convert visitors and to feed every booking straight into the back end.
- Automate the tour admin — Booking confirmations, waivers, medical details and guest communications now send themselves. Three green ticks in the dashboard show when a participant is tour ready.
- Switch on demand with Meta ads and email nurture — With the system ready to handle volume, we launched Meta ads alongside a growth-system email nurture and campaign flow to capture and convert every lead.
Results
- Cost per lead cut by 80% on Meta
- Monthly lead volume up more than sevenfold on the same month last year
- End-to-end tour management in one dashboard the owners control
- Waivers, medical details and booking comms handled automatically
"Love your work! It is certainly working, and I’m really pleased with everything." — Helaine, Co-owner, Dingo Tracks
What's next
The focus now is continuing to optimise the website, lead generation and conversion rate. The client owns the systems we built, which is the point.
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