Murray Darling Scenic Flights
Seasonal Demand Surge
We turned a rare, high-interest seasonal moment into a near fully booked season for a boutique outback scenic flight and air safari operator.
Category: Multi-Day Tours · Services: Meta Advertising, AI-Optimised Landing Page, Campaign Management & Tracking, Retargeting
Results at a glance
Big Head Digital combined Meta advertising, a lead-qualifying landing page and retargeting for Murray Darling Scenic Flights, helping this outback tour operator pre-book approximately 90% of its season and achieve its strongest season on record.
- Season pre-booked: Approximately 90%
- Booking outcome: Strongest season on record
- Lead engine: Landing page + retargeting
The challenge
Demand spiked overnight. A boutique operator needed to capture a rare, time-sensitive surge in interest — without losing lead quality in the rush.
Our solution
A hook-driven campaign built around the moment itself, paired with an AI-optimised landing page that pre-qualified leads before the phone even rang.
Strategy
- Lead with the moment — Creative built around the story, not the destination — the kind of hook that stops the scroll.
- Pre-qualify before the call — An AI-optimised landing page did the selling upfront, lifting lead quality and conversion.
- Protect what's working — Retargeting layered in without disrupting already strong-performing ads.
- Show up as a true partner — Fast turnaround, hands-on account management, and a client team that hustled every lead just as hard as we did.
Results
- Big Head Digital combined Meta advertising, a lead-qualifying landing page and retargeting for Murray Darling Scenic Flights, helping this outback tour operator pre-book approximately 90% of its season and achieve its strongest season on record.
- Filled around 90% of the season in advance
- Booked more flights than any previous season
- AI-optimised landing page lifted lead quality and conversion
- Built a database ready to fuel next season from day one
Contact us to grow your bookings
Book a free tourism marketing assessment and we'll show you exactly how to drive more direct bookings.
Contact us to grow your bookings
More Multi-Day Tours Results
- Dingo Trax — They came for ads. We rebuilt how the whole business runs, and the cost of every lead fell by 80%...
- Creative Arts Safaris — Tourism marketing for a boutique multi-day tour operator — Meta campaigns and a rebuilt lead engine that helped the business scale into its strongest seasons yet.
- Tour de Vines — Two years of seasonal campaigns feeding one client's database — and a partnership still going strong. A multi-day cycling and wine touring operator running trips across Australia, Asia and Europe.