SHAREBUS

Sharebus offers a unique shared-rental adventure for international backpackers (aged 18–35), combining self-guided minibus travel with flexible itineraries across iconic Australian routes.

Designed for affordability, flexibility, and social connection, their adventurous offering includes a 12‑seat minibus, trailer, camping and cooking gear, fuel, insurance, roadside assistance, consumables, and a suggested itinerary that groups can adapt to their pace. The team had a beautiful website and clear offer, but they needed marketing support to drive bookings and brand awareness during the quieter season, and to drive ROI from performance marketing channels.

Industry:  Multi-Day Tour Operator

Location: Australia

Services: Paid advertising, digital strategy, media management

Outcomes: Increased sales and lead generation, best sales month to date after partnering with us.

We implemented a full-funnel advertising strategy featuring:

• Targeted Meta campaigns (Reels/video formats) to showcase the freedom, camaraderie, and adventure of self-guided journeys.
  
• TikTok ads for brand awareness and engaging storytelling.
• Lead-generation tests for their new routes.
• Creative messaging that emphasised Sharebus's practical inclusions (gear, fuel, safety, itinerary) and travel flexibility, while reinforcing the social, peer-driven nature of their trips.

The partnerhsip to date has delivered consistent month-over-month lead and booking growth, with mid-campaign figures marking the strongest performance to date.

Sharebus’s email and retargeting database expanded significantly, setting a solid foundation for upcoming campaigns.

The enriched storytelling and clearer positioning helped strengthen brand recognition in a niche travel segment.