Google Ads

Show up when travellers are actively searching for what you offer. Our Google Ads campaigns capture high-intent searchers at the exact moment they're ready to book — whether it's a whale watching tour, boutique stay, or adventure experience.

What's included

Our process

  1. Research — Deep-dive into search terms your ideal travellers use.
  2. Build — Create campaign structure with tightly themed ad groups.
  3. Launch — Go live with optimised bidding and ad copy.
  4. Scale — Expand what works, cut what doesn't, grow your bookings.

Book a free tourism marketing assessment

Google Ads FAQs

Common questions about our google ads service.

What's the difference between Google Ads and Meta Ads for tourism?

Google Ads captures people actively searching for experiences ('whale watching Exmouth'), while Meta Ads generates demand by inspiring people who aren't yet searching. Most tourism businesses benefit from both channels working together.

How much do Google Ads cost per click for tourism?

Tourism keywords typically range from $1.50-$8 per click depending on the market. We focus on high-intent keywords that convert to bookings, not just clicks — so your cost per booking stays profitable.

Do you build landing pages?

Yes, we create dedicated booking-focused landing pages that match your ad messaging. This dramatically improves conversion rates compared to sending traffic to your homepage.

How do you track bookings from Google Ads?

We set up comprehensive conversion tracking including booking confirmations, phone calls, and form submissions. You'll see exactly which keywords and ads are driving revenue.

Contact us to grow your bookings

Book a free tourism marketing assessment and we'll show you exactly how to drive more direct bookings.

Contact us to grow your bookings

Featured result

Creative Arts Safaris

Record Back-To-Back Seasons