MULTI DAY TOUR OPERATOR - BOOKINGS & LEAD GENERATION
CREATIVE ARTS SAFARIS
Helping Creative Arts Safaris achieve record-breaking seasons with Meta campaigns delivering leads well under industry and Big Head Digital benchmarks - so low, you wouldn't believe us.
- Meta Advertising
- Campaign Management & Tracking
- Creative Optimisation
100%
INCREASE IN REVENUE AFTER 12 MONTHS
1500+
BEST LEAD GEN MONTH TO DATE ON LIMITED BUDGET
1+
years
PARTNERSHIP
CHALLENGE
Creative Arts Safaris, a boutique multi-day tour operator specialising in textile, pottery, cooking and creative travel sketching tours to exotic international destinations like Nepal, Kyrgyzstan, India, Vietnam, and Uzbekistan had a wonderful and unique tour business, but they needed to grow awareness and bookings.
Despite a loyal following and 20+ years of expertise from founder and lead guide Fiona, their self-built Wordpress website wasn't pulling its weight, and they lacked a structured approach to generating leads at scale.
Industry: Multi-Day Tour Operator
Location: International Tours
Services: Paid advertising, digital strategy, media management
Outcome: Increased lead generation, 100% increase in revenue in first 12 months of partnership
We began with a full audit and identified the website as a key barrier to high value enquiry and conversion.
We created a micro-test with a high-converting landing page to prove the opportunity, leading to a complete website rebuild—giving the client a high converting and fully manageable site with no ongoing costs.
From there, we rolled out Meta advertising campaigns targeting both Australian and international audiences, testing lead generation ads alongside campaigns driving enquiries to the website.
We leveraged unique creative assets—such as videos from tours—to showcase the experience, while email nurture sequences converted leads into bookings. This combination of targeted creative, optimised tracking, and global reach ensured consistently low costs per lead.
OUR APPROACH
RESULTS
In just eight short months, Creative Arts Safaris has more than doubled the size of its business. Our strategies in July 2025 alone delivered over 1,500 leads, a staggering increase over previous months, showcase our committed to a continuous feedback loop and improvements.
With a dramatically larger and more engaged email database, the CAS team can now sell last-minute tour spots and market directly to a global audience.
The business is on track for record-breaking 2025 and 2026 seasons, proving the power of niche targeting and strategic Meta advertising.
“The results have been staggering. We’ve reached new audiences, filled tours faster, and can now confidently plan for our biggest seasons yet.”
FIONA
