Sculpture by the Sea
Driving record attendance and awareness for one of Australia's most iconic outdoor art exhibitions through targeted digital campaigns.
Category: Events · Services: Meta Advertising, Google Advertising, Campaign Management & Tracking
Results at a glance
Big Head Digital’s event marketing for Sculpture by the Sea, Cottesloe coordinated Meta advertising and Google Ads across local and interstate audiences, supporting record attendance and the exhibition’s best bookings to date.
- Attendance: Record attendance
- Bookings: Best bookings to date
- Campaign scope: Meta + Google Ads
The challenge
Sculpture by the Sea Cottesloe is one of Australia's most iconic outdoor art events. The challenge was to boost ticket sales and event awareness in a competitive Perth events market, reaching both local audiences and interstate visitors.
Our solution
We created multi-phase campaign strategies across Meta and Google Ads, building awareness in the lead-up, driving consideration with engaging creative, and converting with urgency-driven messaging as the event approached. Each phase targeted different audience segments with tailored messaging.
Strategy
- Pre-Event Awareness — Launched awareness campaigns weeks before the exhibition to build anticipation and reach new audiences across Perth and interstate markets.
- Audience Targeting — Identified and targeted distinct audience segments — art lovers, families, tourists, photographers, and interstate visitors — with tailored messaging.
- Multi-Channel Execution — Ran coordinated Meta and Google campaigns to capture both social discovery and high-intent search traffic.
- Conversion Push — Urgency-driven campaigns in the final weeks with countdown creative and limited availability messaging to maximise ticket sales.
Results
- Big Head Digital’s event marketing for Sculpture by the Sea, Cottesloe coordinated Meta advertising and Google Ads across local and interstate audiences, supporting record attendance and the exhibition’s best bookings to date.
- Record attendance numbers achieved
- Best bookings to date for the exhibition
- Strong reach across both local and interstate audiences
- Successful multi-phase campaign execution
"Thank you again for the great work you and your team did for this year's Sculpture by the Sea, Cottesloe exhibition. You were really fantastic!" — Founder, Sculpture by the Sea
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