Peddle Perth
A guided bike tour operator running social and corporate experiences around Perth.
Category: Day Tours · Services: Meta Advertising, Lead Generation, Seasonal Campaigns, Corporate Bookings
Results at a glance
Big Head Digital’s Meta advertising for Peddle Perth delivered 17.4x ROAS in the strongest campaign month and sold out a seasonal tour ahead of schedule. Budget was then redirected to corporate lead generation to sustain the tour operator’s pipeline beyond the seasonal rush.
- Strongest-month ROAS: 17.4x
- Seasonal tour: Sold out ahead of schedule
- Next priority: Corporate lead generation
The challenge
This bike tour operator needed two very different campaigns running well at once — a high-demand seasonal tour with a short shelf life, and a steady lead pipeline for corporate team-building and staff party bookings that could dry up in slower months.
Our solution
Big Head Digital ran a dedicated sales campaign for the seasonal lights tour alongside a separate lead generation campaign targeting corporate bookings. As the seasonal tour sold through faster than expected, spend was reallocated in real time toward team-building lead gen to keep the pipeline full once the seasonal rush passed.
Strategy
- Separate seasonal sales from corporate lead gen — Running two distinct campaign types meant a short-lived seasonal sell-through didn't cannibalise the always-on corporate pipeline.
- Move fast when something sells out — When the seasonal lights tour sold through ahead of schedule, budget was reallocated within days to team-building and staff party lead gen.
- Keep messaging close to real demand — Copy and creative were adjusted seasonally — from festive urgency in December to corporate-focused offers once the calendar turned over.
- Stay responsive to the client's calendar — Campaign timing flexed around the client's own operational realities, like bike logistics for specific tour routes.
Results
- Big Head Digital’s Meta advertising for Peddle Perth delivered 17.4x ROAS in the strongest campaign month and sold out a seasonal tour ahead of schedule. Budget was then redirected to corporate lead generation to sustain the tour operator’s pipeline beyond the seasonal rush.
- Delivered a 17.4x purchase ROAS in the campaign's strongest month, with a low cost per purchase
- Sold out a seasonal tour fast enough that the client asked to reduce spend rather than chase more bookings
- Successfully pivoted budget into corporate lead generation to sustain bookings through quieter periods
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