Peddle Perth

A guided bike tour operator running social and corporate experiences around Perth.

Category: Day Tours · Services: Meta Advertising, Lead Generation, Seasonal Campaigns, Corporate Bookings

The challenge

This bike tour operator needed two very different campaigns running well at once — a high-demand seasonal tour with a short shelf life, and a steady lead pipeline for corporate team-building and staff party bookings that could dry up in slower months.

Our solution

Big Head Digital ran a dedicated sales campaign for the seasonal lights tour alongside a separate lead generation campaign targeting corporate bookings. As the seasonal tour sold through faster than expected, spend was reallocated in real time toward team-building lead gen to keep the pipeline full once the seasonal rush passed.

Strategy

  1. Separate seasonal sales from corporate lead gen — Running two distinct campaign types meant a short-lived seasonal sell-through didn't cannibalise the always-on corporate pipeline.
  2. Move fast when something sells out — When the seasonal lights tour sold through ahead of schedule, budget was reallocated within days to team-building and staff party lead gen.
  3. Keep messaging close to real demand — Copy and creative were adjusted seasonally — from festive urgency in December to corporate-focused offers once the calendar turned over.
  4. Stay responsive to the client's calendar — Campaign timing flexed around the client's own operational realities, like bike logistics for specific tour routes.

Results