Amaroo Retreat & Spa

A wellness retreat and day spa near Perth offering accommodation, degustation dining and event experiences.

Category: Hospitality · Services: Meta Advertising, Lead Generation, Campaign Rotation, Conversion Tracking

The challenge

With one lean daily budget to work with, this retreat needed to promote accommodation, event dining experiences, weddings and gift vouchers without spreading spend so thin that none of them gained traction — and to do it within the booking site's existing structure rather than building bespoke landing pages for every offer.

Our solution

Big Head Digital ran a single, focused campaign at a time rather than splitting the budget across every offer at once — starting with accommodation, then pivoting to degustation and High Tea event ticket sales once rooms sold down, and later shifting focus to weddings. Lead-style ads sent prospective guests straight into a conversation, working smoothly alongside the existing booking journey.

Strategy

  1. One offer, one budget, at a time — Rather than splitting a tight daily budget across five different offers, campaigns focused on a single priority — accommodation, then events, then weddings — so each had a real chance to perform.
  2. Pause and pivot the moment it sells — When accommodation dates sold down to the last handful of spots, campaigns paused immediately and budget shifted to the next priority offer.
  3. Work within the booking site structure — Rather than building bespoke landing pages, lead ads captured enquiries directly and fed them into the retreat's existing booking journey.
  4. Make the most of available assets — Creative was built from existing organic content and photography, prioritising food and ambience shots to lift dining event ads.

Results